Your one-stop shop for slow fashion!
On Saturday 27th April we’re taking over Beyond Retro Shoreditch Store for an evening of talks, music and panel discussions in celebration of Fashion Revolution Week. We’re pleased to announce that Charlotte Instone, Founder of Know The Origin will be joining our panel.
We thought we’d catch up with KTO beforehand. Enjoy!
Book your ticket here.
Please could you tell us about Know The Origin and what products you offer?
Know The Origin is a multibrand platform, bringing together 70+ brands that have pioneering levels of ethics from clothing made from bamboo, pineapple and recycled plastic, to sustainability and plastic free conscious living essentials. We also create our own brand of clothing, KTO. It is a Fairtrade and Organic fashion brand working to set a new standard of transparency in the fashion industry.
From farm to factory we work with socially and environmentally focused businesses that are pioneering new ethical standards across India. These producer groups were started to alleviate poverty or address injustices such as human trafficking or farmer suicide rates from GM related debt. In 2017 we were ranked Ethical Consumer’s top rated fashion brand due to our commitment to the highest standards of Fairtrade, organic and fully transparent supply chains. KTO has been also featured on Forbes 30 under 30 list, Evening Standard, Guardian and Refinery 29.
How is KTO setting new ethical standards in the fashion industry?
Currently 61% of brands dont know who made their clothes and 93% dont know where the fabrics come from. Charlotte was inspired to start KTO after finding that the lack of transparency within fashion supply chains had led to abuses of human rights and environmental degradation worldwide. Through developing strong relationships with incredible organic and fairtrade producers across India, Know The Origin shows people that fashion can, and should, be done differently.
Know The Origin respects people and the environment at every stage of the supply chain from cotton farming to final factory with traceability and high ethical standards at the heart of it’s work. We have created a standards of 25 criteria across people, planet and purpose behind businesses. All of the brands on our platform are required to meet 6 of these standards and provide full traceability, which makes us incredibly unusual.
Why should we think twice about supporting high-street chain stores?
It is fascinating how easy it is to be disconnected from the impact we have on people around the world. We walk down the high street and see beautiful clothing, and seek quality in the pieces we buy, whilst completely disregarding the quality of the person’s life who has made it. When we realise our money is the power to vote for change, then it has the ability to transform an industry. Through supporting smaller, certified and transparent brands we can grow the kind of cultures we want to see in these industries. I think unless a high street stores are unable to offer transparency, it is unlikely they know where the pieces are made, or whether they are slave free.
Can you offer 3 top tips for someone wanting to make more ethical fashion choices?
- Get educated, films like The True Cost perfectly represent the major issues that are currently at the forefront of fast fashion.
- Start with small changes and grow, that's what produces sustainable change.
- Only buy items that you'll wear 30+ times.
- Aim to buy items that are 100% fibre, natural products that can break down and will one day decompose.