KeepCup are the thought-leaders in cutting out single use items, with an aim to globally eradicate the widespread use of disposable cups.

We caught up with KeepCup to give you a better insight into their company and their core values. Enjoy!

Please can you provide an overview of who KeepCup is and what your core values are as a company?

KeepCup is the worlds first barista standard reusable cup, designed for coffee lovers on the move, our aim is to globally eradicate the widespread use of disposable cups. We think of ourselves as a campaign supported by a product, sustainability underscores every decision we make and informs how the business will change over time. Reducing waste is the purpose of our business and it informs everything we do; our quality, the way we manufacture, where we manufacture, our processes, what we make and where, the packaging we choose to use.

Why should someone choose a reusable cup over disposables?

Every minute over one million disposable cups are discarded to landfill. There is enough plastic in 20 disposable cups and lids to make one KeepCup – and once someone has used and washed one fifteen times (or for around three weeks for an average coffee drinker) they’ll have broken even compared to a disposable cup, from a carbon impact perspective. In terms of the waste crisis, like the straw, the disposable cup signposts the catastrophic impact of convenience culture.

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How many disposable cups have been removed from circulation thanks to KeepCup and your customers?

Since we launched we’ve sold over eight million KeepCups, so at 1000 uses per KeepCup, our best guess would be around 8 billion disposable cups. In this time approximately 5 trillion disposable cups have been made and discarded to landfill…

What would your top 3 tips be for someone wanting to live more sustainably?

Our outlook has always been that there is power in collective action; that many small acts, people making small incremental changes in their lives and inspiring others to do the same, makes a phenomenal difference and really changes behaviour.

So the most impactful thing is to keep the conversation alive and keep it positive, what does it mean to live a meaningful life, how can we live better, enjoy more, consume less.


What is the importance of supporting companies that produce products in the UK?

Local manufacture reduces environmental footprint, supports local community, protects diversity and most importantly fosters a system that can support the circular economy. 

It’s not possible all the time, and running away with this idea can lead to a xenophobic outlook which is no good for anyone. 

The best simple advice around this issue is to think about what you are consuming - is it necessary, who made it, what materials where used - weighed against purpose, quality and durability.


Want to learn more about what you can do to protect our planet? Then why not join us at our London based sustainable events.

Expect expert-led talks, panel discussions, vegan food, a zero waste bar and a beautiful ethical market!

Join our mailing list to find out first about events.

Maudie Johnson